Demo Mondays #12 – PPC Entourage

This sessions features PPC Entourage –  the solution for scaling your Amazon business using Sponsored Products Ad campaigns. Fully integrated with Seller Central, its campaign optimization tools are intuitive and easy to use. Features like our Search Term Expansion and Negative Word Finder allow you to create completely optimized campaigns in minutes.

Sign up for PPC Entourage here:

Use coupon code ASCEN15 to get 15% off for the entire year

PPC Entourage is presented by the founder Mike Zagare.

Here is the list of features and topics covered in this video:

00:45 What PPC Entourage is and what problem does it solve for Amazon sellers?
02:36 What Amazon sellers PPC Entourage is targeting?
03:51 What Amazon marketplaces are covered by PPC Entourage?
04:24 How fast the initial data is pulled once the Seller Account is connected with the software?
05:35 PPC Entourage Dashboard overview
06:08 Links to Fundamentals course ( and Blueprint series ( within the dashboard
07:29 Basic metrics: top selling products and top selling campaigns.
07:41 3 main modules of PPC Entourage: Listing Optimization, Campaign Optimization, PowerPPC
08:52 Trick inside the Campaign Optimization section.\
09:49 4 ways to optimize your listings
10:08 SKUs Bulk Optimization – finds all the SKUs across all the campaigns that are not doing well according the criteria you have set
10:36 Keyword Bulk Optimization
11:08 Search Term Bulk Optimization – finds all the search terms, which are draining your bank account
12:37 Negative Word Finder – finds individual words that are linked to no sales
13:42 Campaign Optimization
14:18 Autopilot mode for the campaigns
15:42 Autopilot’s Advanced settings
17:34 Search Term Optimization Automation
19:04 Ignored keywords of the campaign optimization
19:28 One more time – step by step when and how to use PPC Entourage
20:21 Power PPC. Reference to the free Blueprint
20:39 The Automatic Campaign
21:08 Research Campaign
21:35 ACoS Scrapping
22:27 Phrase / Exact match type expansions
22:58 Managing campaigns with the PowerPPC
25:51 The golden “New Keywords Only” button
26:50 What you can do with the new keywords found by the golden button
28:07 Match Type Expansion – looks for proven keywords
30:42 PPC Entourage + PPC education
31:58 Pricing overview
33:15 How multiple marketplaces affect the pricing
33:54 Upcoming features: automation for the power PPC
34:27 Upcoming features: headline search ads
35:07 The best way to contact PPC Entourage support team
35:32 Facebook community for non-support related questions:
35:56 Offer: use coupon code ASCEN15 to get 15% off for the entire year (+ free trial)

DEMO MONDAYS is a Monday video series hosted by Augustas Kligys, where the creators and owners of Amazon seller softwares are invited to demonstrate their tools to the audience. Watching these presentations will help you decide, which software to choose for your Amazon business.

About the Author Augustas Kligys

Augustas Kligys is the host and creator of two popular virtual summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to expand their Amazon FBA business to European Marketplaces: UK, Germany, France, Spain, Italy. And the second - Seller Optimization Summit - an event, where speakers share their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level.

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