AmzTracker is a very popular service among Amazon sellers, easy to use and helpful as it is. I wouldn’t say anything bad about it. It gives sellers the possibility to simply track their competitors and improve keyword rankings. I do believe it is an excellent solution and many known experts in the industry are using it. It is a tool made to serve every seller who wants to step in behind the scenes and make his business more successful. But what if behind the scenes there is another ‘behind’ which you are not aware of and would never be able to cross?
Over a year ago AmzTracker was purchased by another company, but it seems nobody talks about it. Let me dive into few facts…
Before you read the facts presented below, please take a look at the comment by Travis Jamison. He has created and later sold the AmzTracker. According to Travis, you should not be concerned about what you will read in this analytical blog post.
According to the United States Patent and Trademark Office online database and the search tool JUSTIA Trademarks the registration of logo and the name of “AmzTracker” has been filed for trademark registration on the 15th of December 2015 by the Chinese company called Shenzhen Valuelink Technology Co., Ltd.
August 30, 2016 the trademark owner changed to VALUELINK DATATECH LIMITED – company based in Hong Kong.
One interesting observation came into my mind. If you do a closer look, the original applicant of the AMZTRACKER trademark, Shenzhen Valuelink Technology Co., Ltd., has several other names registered, which are actually the brand names of physical products sold on Amazon.
DBPOWER – the biggest of their brands selling electronic devices. Hundreds of DBPOWER products can be found on Amazon US, as well as on other marketplaces like Amazon Germany. They are also among the top 500 sellers on Amazon Japan. I used to be an Amazon DE reviewer, and I have reviewed several of DBPOWER products as well.
Other smaller brands owned by the same Shenzhen Valuelink Technology Co., Ltd. company:
Therefore, we can assume that Shenzhen Valuelink Technology Co., Ltd. is a serious Amazon seller distributing its products through multiple Amazon marketplaces.
Trademark registry reveals that there are two other known services for Amazon sellers, which are owned by VALUELINK DATATECH LIMITED as well:
I do not know the direct relationship between the physical product seller “Shenzhen Valuelink Technology Co., Ltd.” and trademark owner of various Amazon seller services “VALUELINK DATATECH LIMITED”, it might be two unrelated companies, but there are some signs that these two might be related.
Here is the screenshot from TMView – the global trademark database. We can see that the supplement’s trademark NATROGIX is registered in US by “Shenzhen Valuelink Technology,” but in Europe the same trademark was registered by “Valuelink Datatech.LTD”
Would you like to hear predictions on what is going to happen in the near future in relation to China v.s. Amazon and how you can take advantage of it?
Join so far the biggest online event for Amazon sellers – Seller Optimization Summit 2017 and watch the session by Chris Rawlings called “The Big Picture: the Future of the Amazon Marketplace”. Very powerful presentation! Here are the few highlights:
Augustas Kligys is the host and creator of two popular virtual summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to expand their Amazon FBA business to European Marketplaces: UK, Germany, France, Spain, Italy. And the second - Seller Optimization Summit - an event, where speakers share their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level.