How to Setup and Optimize PPC Campaigns?

Are you struggling to understand how to organize your PPC campaigns and how much money to bid for your keywords? This webinar will show you step by step how you can structure your sponsored advertising on Amazon.

The presentation touchs all relevant points from setting up a campaign to adjusting the bids:

  • Setting up your campaigns in a simple yet scalable way
  • How to research keywords?
  • When to set keywords to negative?
  • How to use match types?
  • How to adjust bids?


  • Sonar Tool for Amazon keyword research.
  • Sellics.com – All-in-One software for Amazon sellers tool that combines everything sellers need to be successful on Amazon

Who is Franz Jordan?

Franz has been active as an entrepreneur in the space of software and e-commerce for over 5 years. In 2014, he founded Sellics as one of the very first Amazon SEO tools. Today, Sellics is the leading Amazon software in Germany and Franz is a well known speaker and expert in the field of Amazon. He earned a Bachelor and Master degree from the University of Mannheim and HEC Paris. While studying in France, he started to import kebabs and ended up selling hundreds of thousands tons of kebabs to french restaurants.

About the Author Augustas Kligys

Augustas Kligys is the host and creator of two popular virtual summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to expand their Amazon FBA business to European Marketplaces: UK, Germany, France, Spain, Italy. And the second - Seller Optimization Summit - an event, where speakers share their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level.

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Leave a Comment:

Bud says May 10, 2017

This video started out as the best explanation of PPC I had ever heard. The problem is, it stalls at 16:38. Can this be rectified? It was really great while it lasted! Thanks.

    Augustas Kligys says May 10, 2017

    Seems everything alright to me. Are you referring to the “Finding the right campaign structure” slide? If yes – there are no issues. Simply on this particular slide we ended up answering few questions, so what you see on the screen did not change. At 19:00 you can see that Franz switched back to the previous slide in order to answer one of the questions from the audience.

      Bud Wood says May 10, 2017

      Thanks for getting back to me, Augustas. I was referring to the video starting and stalling, nothing to do with the content which was great. It must be just me. I’ve gotten to the 1:00:00 mark but it has been a grind technically. Maybe it will work better for me later today.

    Augustas Kligys says May 10, 2017

    Sounds like either there might be a slow internet issue on your side, or Youtube servers are being slow pushing the video stream. I haven’t experienced what you describe, so perhaps, wait some hours or 1 day and try again?

      Bud Wood says May 10, 2017

      Will do. Keep up the great work!

        Augustas Kligys says May 10, 2017

        Thanks 🙂

a says June 29, 2017

Thank you for this webinar, is there a way that I can download the slides of this presentation.

    Augustas Kligys says June 29, 2017

    Sorry, but I do not have slides 🙁

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